TOP 10 MOST FOLLOWED ROAD BIKE APPAREL BRANDS in 2019

Most followed on Instagram

This year's biggest global bike trade show EURO-Bike is about to take place and what's more natural than posting the list of the year's most followed bike apparel brands on Instagram.

The internal LTP analysis is based on more than 300 road bike apparel brands

Compared to last year's analysis, the following can be concluded;

  • UK is now the market where most bike apparel brands are founded (52 brands), hereafter USA (49), Australia (34) and Italy (31) in 4th place

  • Significant growth (65%) in number of total bike apparel followers on Instagram (2018 = 2.9 mio. followers and 4.8 mio. followers in 2019)

  • Number of new bike apparel brands entering the market are declining (2011= 8, 2012 =19, 2013=8, 2014=26, 2015=16, 2016=15, 2017=11, 2018=5)

Below you can find the top 10 list of the most followed road bike apparel brands on Instagram in 2019;

#10 ASSOS, Switzerland, founded in 1976 – 53.100 followers

#10 ASSOS, Switzerland, founded in 1976 – 53.100 followers

#9 La Passione Cycling, Italy, founded in 2015 – 55.700 followers

#9 La Passione Cycling, Italy, founded in 2015 – 55.700 followers

#8 ATTAQUER, Australia, founded in 2012 – 56.800 followers

#8 ATTAQUER, Australia, founded in 2012 – 56.800 followers

#7 MORVELO, UK, founded in 2008 – 58.700 followers

#7 MORVELO, UK, founded in 2008 – 58.700 followers

#6 SPORTFUL, Italy, founded in 1946 – 62.600 followers

#6 SPORTFUL, Italy, founded in 1946 – 62.600 followers

#5 BLACK SHEEP CYCLING, Australia, founded in 2014 – 82.100 followers

#5 BLACK SHEEP CYCLING, Australia, founded in 2014 – 82.100 followers

#4 MAAP, Australia, founded in 2014 – 106.000 followers

#4 MAAP, Australia, founded in 2014 – 106.000 followers

#3 MAVIC, France, founded in 2008 – 205.000 followers

#3 MAVIC, France, founded in 2008 – 205.000 followers

#2 CASTELLI, Italy, founded in 1876 – 260.000 followers

#2 CASTELLI, Italy, founded in 1876 – 260.000 followers

#1 RAPHA, UK, founded in 2004 – 438.000 followers

#1 RAPHA, UK, founded in 2004 – 438.000 followers

Below you can find the top 10 list of the most followed bike apparel brands. Rapha is still most followed with 438.000 followers on Instagram (21% growth compared with 2018). Castelli is second most followed and Morvelo, Assos and Attaquer are new brands on the top 10 list.

190815 top 10.jpg



Feel free to contact me at ali@l-t-p.com, if you have any questions or we should meet in Euro-Bike in Friedrichshafen, Germany at September 4-6, 2019.



Excluded from the analysis:

  • Brands with major turnovers from other product categories than bike apparel, helmets, bicycles etc. eg.

  • Online web shops

  • Smaller road bike apparel brands, LTP have not been aware of


About LTP

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest functional garment manufacturer in Europe with bluesign setups in Lithuania, Belarus, Ukraine and Vietnam

LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in ten fully-owned factories.